Marketing is to understand the needs of the customer and to create those needs and help them to identify and fulfill their needs whereas branding is to help the customer for identifying the products. It gives the value, reliability, trust and assurance. Brands are the assets of marketing because it is very helpful when a marketer is marketing his product in terms of needs, wants, dema... https://www.expertsmind.com/marketing/core-concept-of-marketing-assignment-help.aspx