You're looking with the quarterly stories. Earnings projections are potent. Your revenue group is firing on all cylinders. The market is ripe for disruption. Then, the CIO walks in.   You check with, "How immediately can we start a completely new, individualized shopper loyalty application? Our competition are getting ground." https://waylonsgtjw.blogoscience.com/46256078/your-greatest-competitive-edge-is-hiding-in-the-server-place